![]() “As well, if the product placed on a shelf in a bar, it would be the most distinguishable from anything else on the shelf,” said Brian Burton.Įven the size of the bottle plays an important part. All details of the taste of Old Hillside Bourbon and the bottle design were carefully curated by the founders. Once they draw you in with their label, you take it off the shelf, buy it, take it home, and then you drink it, which makes you feel the soul. The second part is just the quality of the bourbon itself. It’s about us coming together and having a central peace around Old Hillside Bourbon, just laughing and telling old stories about high school, just having fun and doing it through Old Hillside Bourbon,” said founder Jesse Carpenter. So we created a product where it is not about getting drunk, it is about fellowship. “It was founded on friendship, so a bunch of us got together and decided to create what we liked. (Photos: Bibi Miller) Waiting in line to purchase Old Hillside Bourbon and have their bottle autographed.Īccording to, “Bourbon was born in Kentucky, and today the industry is in the midst of a renaissance, despite trade disputes and tariffs that threaten its future.” That did not stop the Old Hillside Bourbon delegation. Start-up Patrons wait in line at the Old Hillside Bourbon Launch Event on Nov. The event introduced the brand to the City and each bottle purchased was personally signed. 20th, the four founders held an Official Old Hillside Bourbon Bottle Launch at the ABC Store on North Pointe Drive in Durham. ![]() They aim to be a brand that reminds their customers of the richness and value of honoring their collective history and heritage. Through their new business, Old Hillside Bourbon Company, they are dedicated to paying homage to their origins with the logo and branding. Their story began at Hillside High School in Durham, their Alma Mater, and where the gentlemen first met. It all started when Jesse had an idea, picked up the phone, called the other men, and asked if they were interested in starting a company with him. (Photo: Bibi Miller)ĭURHAM, NC – Eighteen months ago, four Black men entrepreneurs with roots in Durham, North Carolina – Emmanuel Waters, Courtney Tucker, Jesse Carpenter, and Brian Burton created an enjoyable bourbon whiskey now sold in the ABC Store in Durham. Four founders of Old Hillside Bourbon autograph bottles at Launch Event in Durham, NC on Nov, 20th.
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